Chewy Affiliate Program
The largest online pet retailer in the US, and the default merchant for almost any pet content.
AffiliateNicheSites is not the affiliate program. Applications are handled by Chewy.
At a glance
Commission
4% of order value (reported)
Commission model
Percentage of sale
Cookie duration
15 days (reported)
Network
Impact
Recurring
No
Payout threshold
$50 (reported)
Payment frequency
Monthly (reported)
Geography
United States
Program terms change frequently. Every record shows a verification status and links to the official program page — always confirm commission, cookie and eligibility with the merchant before you build content around them. Records marked as unverified sample data are placeholders for testing this directory and must not be treated as fact.
Overview
Chewy converts because pet owners already trust it — the brand does not need selling, which means your page only has to resolve the product decision. The programme suits breed-specific, problem-led and starter-kit content far better than broad 'best pet products' listicles. Watch the exclusions: pharmacy and prescription items are the usual carve-out, and they are a meaningful share of what people put in a Chewy cart.
Requirements and how to apply
Requirements
Pet-relevant content site or channel; approval handled by Chewy inside Impact.
- Website required: Yes
- Social-only applicants: Not publicly listed
- Deep linking: Not publicly listed
- Product feed: Not publicly listed
How to apply
- Publish enough relevant content that a reviewer can see what your site is about.
- Create a publisher account with Impact if you do not already have one.
- Apply to Chewy through the official program page and describe your traffic honestly.
- Confirm the current commission and cookie terms in your contract before publishing links.
Best audience fit
Breed-specific, problem-led and new-pet-owner content.
What you can promote
Content ideas
- Best food for a [breed] with a sensitive stomach
- New puppy checklist with a total cost
- Crate sizing guide by breed weight
Pros and limitations
Pros
- Household-name trust converts cold traffic
- Enormous catalogue covers nearly any pet query
- New-customer incentives at the retailer level
Limitations
- Pharmacy and prescription exclusions are common
- Repeat autoship orders generally are not commissionable
Similar programs
Petco Affiliate Program
Pet · Impact
- Commission
- 2% of product sales, higher rates reported on services and Vital Care sign-ups
- Cookie
- 7 days (reported)
Tractor Supply Affiliate Program
Pet · Impact
- Commission
- 1.6%–5.6% depending on product category (reported)
- Cookie
- 30 days (reported)
Amazon Associates
Pet · In-house
- Commission
- Fixed rates by category, roughly 1%–20% (for example 20% Amazon Games, 10% luxury beauty, 4.5% kitchen and physical books, 3% toys and furniture, 1% grocery and health)
- Cookie
- 24 hours, extended to 90 days for items added to the cart within that window
Where this fits on your site
Sources
- https://www.chewy.com/app/content/affiliate
- https://www.nichepursuits.com/chewy-affiliate-program-review/
- https://commissiondex.com/programs/chewy/
Details last verified against these sources on 2026-09-05. Program terms can change at any time without notice.
